While Shiv Sena has pointed all their guns towards Shah Rukh Khan for his comment over controversial exclusion of Pakistani players from IPL 3, the Badshah of Bollywood is all geared up with ‘Love Message’.
In a special promotion campaign SRK will be asking a question on ‘Love’, How far you can go for love? It is a promotional campaign for his upcoming film ‘My Name is Khan’ which is slated to release on February 12.
“Yes, there is this huge campaign that has been designed around the strong essence of love that ‘My Name Is Khan’ carries. As a part of this, Shah Rukh would be travelling across the country and pop this question to the ‘aam janta’. This would be his way of connecting with people who are waiting to catch him in ‘My Name Is Khan’,” Karan, who has produced and directed the film, told IANS
Asking Sena about Love!!
SRK would be meeting the ‘Aam Janta’ with his query on ‘love’; this has become a trend in bollywood in the last few years. Bollywood biggies like Aamir Khan, Salman Khan and Abhishek Bachchan applied it for their respective films and even Shah Rukh did it in 2006 for ‘Don – The Chase Begins Again’.
“This is going to be a pan-India initiative and won’t be restricted to metros or cosmopolitan cities. In addition, there would be a lot of other things happening to facilitate the film’s promotion,” Karan said.
“…The idea of asking people ‘How far would you go for love?’ should be quite enticing for many out there. It should be a good participative exercise,” the filmmaker added.
The film is one of the most awaited films of 2010 as bollywood’s most successful ‘Jodi’ pair of SRK and Kajol will again raise the temperature on celluloid after eight long years.
“My Name Is Khan”, which is being marketed and distributed by Fox Searchlight Pictures, is about Rizwan Khan (Shah Rukh), an autist, who is mistaken for a terrorist while travelling in the US. Karan, Shah Rukh and Kajol have teamed up so far for candy-floss movies…so how come they decided to opt for different kind of cinema?
“I just felt that cinema is maturing with every passing year and I should move on with the times as well,” Karan said with a smile.
[Via http://bollywoodcorner.wordpress.com]